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Nextruct Wins the 2026 Red Dot Award: Product Design
Award-winning paper packaging brings together structural innovation, functionality and sustainable design.
Nextruct’s Eco-friendly Paper Paste Tube has received the Red Dot Award: Product Design 2026, recognising its integration of materials, packaging mechanics and user experience.
The award highlights the product’s approach to paper-based packaging design and reflects Nextruct’s continued focus on developing functional, thoughtfully engineered packaging solutions.
Rethinking Paper-Based Packaging
Packaging for solid and paste products must do more than contain a formulation. It also needs to protect the contents, support controlled dispensing and remain convenient throughout everyday use.
The Eco-friendly Paper Paste Tube explores how alternative materials and structural engineering can work together to address these requirements. Its design brings the opening mechanism, dispensing function, information display and exterior appearance into a coordinated system.
For Nextruct, this approach reflects a broader design principle: material selection and functional performance should be considered together from the beginning of packaging development. Paper-based packaging requires careful attention to how each component works and how users interact with the finished product.
Integrating Structure and User Experience
1.Push-and-Turn Closure： A precision-engineered push-and-turn thread incorporates a child-safety feature and helps protect the contents from drying out. The closure forms part of an integrated design approach, connecting product protection with the opening and closing experience.
2.Controlled Dispensing and Retraction: A twist mechanism allows the contents to be extended for application and retracted after use. This supports controlled, hygienic dispensing while keeping the remaining product within the packaging. By incorporating extension and retraction into the structure, the design provides a practical solution for repeated use and storage.
3.Rotatable, Double-Sided Information Window: A rotatable, double-sided information window provides additional space for product descriptions while maintaining a clean exterior. This feature addresses the limited surface area of compact packaging. It enables information to be incorporated efficiently, balancing communication needs with a streamlined appearance.
Recognition from the Red Dot Jury
The Red Dot jury highlighted the successful integration of mechanics, information and material considerations. Its assessment recognised the design’s resource-conscious approach and ease of use.
This recognition reinforces the importance of evaluating packaging as a complete system, where materials, structural details and information design contribute to the overall experience.
Packaging innovation depends on understanding how a product will be opened, handled, used and stored. Each of these interactions influences the design of the structure and the choice of materials.
The Eco-friendly Paper Paste Tube demonstrates how these considerations can be addressed through coordinated development. Its design explores how to incorporate functional mechanisms into paper-based packaging, improve access to product information and maintain a clear visual identity.
For brands, this approach offers a useful starting point for packaging development: define the required functions, understand the user’s interaction with the product, and evaluate materials and structures together.
Nextruct applies this thinking to its packaging development work, bringing structural engineering into the early stages of a project to help align design intent with practical requirements.
Structural Engineering at the Core of Packaging Innovation
Supporting Brand Packaging Development
As we stand at the threshold of 2026, Nextruct is transcending the role of a traditional manufacturer. We are now a technology-driven, one-stop sustainable packaging service provider. Our focus is shifting deeper into bio-based material science and advanced structural innovation to empower our global partners in reaching their Net Zero emission targets.
Nextruct develops paper-based and hybrid packaging solutions for beauty, personal care, wellness and other consumer product categories.
Our development approach considers product positioning, structural design, material selection, prototyping and production implementation. By connecting these stages, we help brands explore packaging solutions that balance visual identity with functional needs.
The Red Dot award recognises the design achievement of the Eco-friendly Paper Paste Tube and marks a milestone in Nextruct’s ongoing work in paper-based structural innovation.
We will continue to develop packaging that brings together material responsibility, practical functionality and a considered user experience.
Nextruct. Together, we define the future of sustainable packaging.
