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Pioneering sustainable paper-based and hybrid lipstick structures designed to elevate your brand presence.
The beauty and personal care landscape in the United States is undergoing a seismic shift. Modern American consumers are no longer just examining the ingredient lists of their lipsticks, balms, and cosmetics; they are scrutinizing the packaging itself. Historically, the classic lipstick tube was fabricated using multi-material plastics and heavy metal components. While functional, these traditional structures are notorious for being non-recyclable, contributing significantly to the millions of tons of cosmetic waste that end up in US landfills annually.
Today, the demand for sustainable, high-performance lipstick in tube packaging has skyrocketed across the US. From the clean beauty hubs of Los Angeles and San Francisco to the luxury fashion houses of New York City, cosmetic brands are actively seeking alternatives. The modern consumer expects packaging that is biodegradable, compostable, or easily recyclable, without sacrificing the luxurious, smooth "twist-up" mechanism that defines the premium makeup application experience.
Major US retailers are setting strict guidelines to accelerate the transition to eco-friendly packaging. Programs such as Clean at Sephora, Target Clean, and the rigorous standards of retailers like Credo Beauty have created a new benchmark for brand entry. Packaging must align with circular economy principles. This means minimizing virgin plastic usage, integrating PCR (Post-Consumer Recycled) materials, and adopting FSC-certified paper alternatives. Brands that fail to innovate risk losing shelf space in these crucial retail channels.
Furthermore, regulatory changes at the state level are forcing cosmetics manufacturers to rethink their supply chains. Legislation such as California’s SB 54 (the Plastic Pollution Prevention and Packaging Producer Responsibility Act) and New York's proposed packaging reduction bills mandate drastic decreases in single-use plastic packaging. For US cosmetics brands, adopting structural innovations like paper-based tubes and hybrid PCR containers is no longer just a marketing strategy—it is a regulatory necessity.
Our Story & Structural Engineering Legacy
• Nextruct (formerly Toprint) is a Guangdong-based, China-based one-stop sustainable packaging solutions provider, driven by structural innovation.
• With 14 years of deep industry experience, the company focuses on the research and development of paper-based structures and the integration of sustainable materials, providing high-value, environmentally friendly packaging solutions for global makeup, personal care, and wellness.
• Nextruct holds 21 patents for innovative paper-based structures and has won the 2026 Red Dot Product Design Award.
• Through its proprietary paper-based patented technology, combining recyclable glass and recycled plastics, Nextruct enables truly viable sustainable brand upgrades without compromising functionality, strength, or commercial viability.
Translating advanced structural engineering into market-ready packaging solutions for the US cosmetics sector.
To successfully launch or transition a beauty line in the competitive US market, understanding localized application scenarios is critical. Different cosmetic categories require tailored structural solutions. Here is how Nextruct's innovative packaging aligns with specific US market segments:
High-end cosmetic brands in major metropolitan areas require unique, tactile packaging that communicates luxury. Our Customizable Eco-Friendly Square Lipstick Tube breaks away from generic round shapes, offering a bold silhouette with premium weight and a smooth closure mechanism that mimics high-end metals while using sustainable fibers.
For clean beauty brands focused on organic formulas, the packaging must match the purity of the ingredients. The FSC-Certified Slide-Off Paper Lip Balm Tube provides a zero-waste, plastic-free solution that resonates deeply with eco-conscious consumers shopping at boutique retailers and online direct-to-consumer (DTC) stores.
The US sun care market is booming, particularly in states like Florida, California, and Texas. Our Eco-Friendly Sunscreen Stick Tube with PCR-PP Base incorporates advanced waterproof paper technology, ensuring that the stick remains robust and visually pristine even when exposed to moisture, sweat, and beach environments.
With the legalization of cannabis-infused wellness products across various states, the demand for child-resistant packaging has spiked. Nextruct's patented plastic-free child-resistant structures ensure compliance with US safety regulations while keeping the packaging entirely compostable and sustainable.
Navigating the transition from prototype to mass production is a common bottleneck for US brands. Nextruct bridges this gap by combining state-of-the-art manufacturing capabilities in Guangdong with a deep understanding of US supply chain dynamics. We collaborate directly with American contract manufacturers (co-packers) to ensure that our paper-based tubes are fully compatible with high-speed automated filling lines, eliminating the risk of deformation or leakage during the manufacturing phase.
Providing compliant, high-quality, and structurally sound packaging systems for US distribution.
We integrate structural engineering and design capabilities with a global supply chain to provide end-to-end solutions from concept development to mass production and delivery, helping brands achieve packaging innovation and market differentiation.
Nextruct strictly adheres to three ISO management systems and the SA8000 social responsibility standard, and holds FSC certification, ensuring its production and supply chain are compliant and well-regulated, providing global clients with compliant, high-quality, and environmentally friendly product solutions.
More than a regular packaging supplier, we serve as your reliable long-term ally to advance continuous packaging innovation.
Many US cosmetic brands hesitate to switch to paper-based packaging due to concerns over structural integrity, grease absorption, and product shelf-life. Traditional paper tubes can absorb oils from lipstick formulas, leading to unsightly staining, mechanism failure, or product oxidation. Nextruct has systematically addressed these challenges through proprietary structural engineering:
Forest Stewardship Council (FSC) certification ensures that the wood fiber used in Nextruct’s packaging comes from responsibly managed forests that provide environmental, social, and economic benefits. For the US market, displaying the FSC logo on packaging is a direct trust signal that influences purchasing decisions at the point of sale. By utilizing FSC-certified materials, Nextruct helps brands build authentic trust with their consumer base, reinforcing their commitment to preserving biodiversity and supporting sustainable forestry.
Explore our full line of sustainable lipstick, balm, and wellness packaging solutions optimized for the US market.
